A premium, measureable, and highly targeted experiential marketing solution

BaoBag is about delivering actual customer experiences to young families, with carefully selected products and services.

It’s about increasing brand image and awareness, and driving sales.

Samples and informative postcards are presented in a beautiful and inspiring calico bag, as a free gift to new mums through a highly targeted distribution network.

BaoBag goes to your market and doesn’t just tell them about the features of your product or service – it lets them experience it for themselves.

Targeted distribution

A powerful opportunity to create household names within a highly desirable demographic.

New mums are at one of the most receptive stages of their lives, and so BaoBag is proud to have secured the majority of private maternity hospitals as our main distribution channel. These are women who are actively seeking out a premium level of service and care, and typically control up to 80% of the household spend.

Flexible fee structure to support your requirements

2 levels of involvement are offered to suit your objectives.

Option 1: Flagship Partners

• Nationwide participation (approx. 6,000 per month)
• Rolling 12 month campaigns
• Featured in any additional promotional activity including media & PR

Option 2: Tailored Package

• Choose quantity / budget according to your requirements. (Anywhere from 100 - 6,000 per month)
• Mapped to a specific region over a period of time, usually 12 months.

Participation can be by sample or postcard inclusion, for less than the cost of a postage stamp. Please contact us to request a quote.

Additional services to optimise and measure performance

• Campaign measurement including brand recall and subsequent purchase activity
• Strategic product placement in key private hospitals
• Category exclusivity
• Product profile and promotion on www.baobag.com.au
• Sample design and assembly
• Graphic design services & copywriting
• Web development – e.g. branded mobile micro site.

Contact Us

If you would like to discuss marketing opportunities with us, please send us an email or call us on:

1800 BAO BAG
International +61 2 9401 0085
nurture@baobag.com.au

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