What will you Be.?                  (and a super snuggly giveaway)

Sonia WalkerMarch 20th, 2014  |   () comments

Over the last couple of years, you’ve given us so much great feedback about the BaoBags you’ve received, and many of you have asked how can we get more?   We knew we needed to bring you the next evolution of the BaoBag service offering, and we wanted it to be perfect. We considered lots of different options, and then stripped it right back to asking ourselves the fundamental question:

What will we Be.?

Yes that’s Be with a capital B. Because somehow that makes it more defining of our identity, and more deliberate. It forces us to make a conscious decision about what we want to be when we grow up, and then makes us commit to that now in the present moment.  When we sat around the room and looked at eachother and asked that question, all the random ideas started to consolidate into a single path. There were some basic fundamentals that are rocks for us  Firstly, in an age where we are processing more information in a day then we used to get in a year, we know we don’t just want to give you more information – we want to give you a standout experience that helps you get through a life defining moment.  At the same time we don’t want to just fill your homes and drawers with”stuff” that you don’t need.  Time is more precious than it has ever been, so that experience needs to be beautiful, useful, and relevant to what you are going through right now.

So we figured it out.  This is what we are going to Be.  We’re going to be nurturing.  We’re going to be there for you in life’s most pivotal moments – to provide support when you need it the most, like when you have a baby, or find yourself caring for a loved one in hospital, or starting big school, or becoming a grandparent.  We’re going to be there to support you with just the things you need.  And to deliver on this promise we’ve developed our Be. Nurtured range of gift hampers and essential kits.

It’s taken a year of careful planning and development, with a whole lot of thought, research, design, love, laughter, logistics, debate, a few tears, and finally celebration as we pushed ourselves and eachother to get every element of the design right. Every part of the experience is beautiful, useful, and different from anything else you’ve ever seen – from the gorgeous box it arrives in, the re-useable gift card it comes with, the jute and cotton tote bag that doubles as a free standing storage basket, to the finest quality essentials inside. 

Here now is the beginning – our parent and baby range, available for purchase as the perfect gift for new parents and babies, or for yourself as an essential survival kit.  Oh gosh we hope you love them as much as we loved putting them together.  Please do tell us what you think…the suspense is killing us!  


So what will you Be?   Leave a comment and you’ll go into the draw to win a beautiful collection of natural and organic bathtime and snuggly goodies for your bub from Purebaby & Brauer, valued at over $150.  Winner will be drawn by random.org on April 15th. Note: while we love to hear from everybody, the giveaway prize can only be shipped to an address within Australia.

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