The BaoBab tree
Stories and legends surround the ancient and mighty baobab tree. Over time it has been respected as ‘tree of life’, ‘mother’ and ‘protector’. In some cultures, the sacred baobab is worshipped as a symbol of fertility.
In the harsh environments where it grows, the baobab provides life-giving shelter, water, food and medicine. It supports an entire ecosystem, birds make their homes in the hollows, bush babies and fruit bats drink from its flowers, many are nourished and healed by the baobab’s leaves and fruit and share refuge in its great trunk and branches.
The baobab has a long history with the Aboriginal peoples of northern Australia. Drawing on traditional knowledge, women used the ‘boab’ both for nourishment and for symptom relief during pregnancy. When her time came, the Aboriginal woman would labour and deliver her baby beneath the boab’s branches. Her baby’s journey to strong and tall adulthood was symbolised by burying the placenta deep within the bowels of the tree.
Our logo combines a series of elements living in harmony within the tree - from the delicate wildflowers within its body, to the bird nesting in its branches.