About BaBag

A Gift from the Heart

What is BaoBag?

BaoBag is a gift of love for mums and dads across Australia.

Whether you're a first-time parent or not, we know that each journey of child raising is unique – and never easy. We're here to nurture you by offering a range of free samples of best-in-brand products. Products that we love and that you might too. You make up your own mind!

Since BaoBag started in 2008, we're thrilled to have distributed over one million BaoBags to hospitals, GPs, health practitioners, parenting educators and allied health practitioners.


Our roots

BaoBag was started by a group of parents to cut through the information overwhelm that comes with parenting. Back then we worked out of a laundry room to pitch our concept to advertisers and enlisted the help of parents and carers to pack the BaoBags.

Our business has come a long way since then.

Today, we have an incredible team, with a 'real' office on Sydney's Northern Beaches and in Melbourne. We now give out 150,000 BaoBags to parents nationwide a year, through our extensive network of over 1,500 distributors.

Our business model has evolved to include the sourcing and procurement of products by great Australian brands for baby bundles and new parent gift bags across both the public and private sector.

We proudly work with Australian Disability Enterprises for the packing and warehousing of our bags and bundles.

Our vision

BaoBag's online presence has grown into a place of wisdom exchange with timeless – and often life-changing – content from health professionals and other trusted sources. We also have a wholesale store, www.kindregards.store, with a carefully curated range of products with purpose.

Just like your child, the BaoBag brand keeps growing. It still stands for the same principles we started with: to nurture you through life’s big moments in a way that's Beautiful, Useful and Relevant to your lifestage.

Thank you for your continued support. We couldn't do it without you!

Find a BaoBag Distributor
Baobag Front Etched
The BaoBab tree

The BaoBab tree

Stories and legends surround the ancient and mighty baobab tree. Over time it has been respected as ‘tree of life’, ‘mother’ and ‘protector’. In some cultures, the sacred baobab is worshipped as a symbol of fertility.

In the harsh environments where it grows, the baobab provides life-giving shelter, water, food and medicine. It supports an entire ecosystem, birds make their homes in the hollows, bush babies and fruit bats drink from its flowers, many are nourished and healed by the baobab’s leaves and fruit and share refuge in its great trunk and branches.

The baobab has a long history with the Aboriginal peoples of northern Australia. Drawing on traditional knowledge, women used the ‘boab’ both for nourishment and for symptom relief during pregnancy. When her time came, the Aboriginal woman would labour and deliver her baby beneath the boab’s branches. Her baby’s journey to strong and tall adulthood was symbolised by burying the placenta deep within the bowels of the tree.

Our logo combines a series of elements living in harmony within the tree - from the delicate wildflowers within its body, to the bird nesting in its branches.

Our mission

To nuture parents through their parenting journey

Luma Pimentel 463423 Unsplash
Policies

Policies

View our policies here

policies

Find a bag

The BaoBag is provided as a free gift to new Mums through private hospitals when they give birth, or otherwise through obstetricians and other practitioners specialising in pre and post natal care. Most major metropolitan regions are represented with an increasing number of regional centres as well. Click on the map below to find a distributor near you, or otherwise enter your location or practitioner name in the search bar above. Our distribution list is always growing... so if we're not in a centre near you yet please check back again soon!

 

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