What is BaoBag?
BaoBag is a gift of love for mums and dads across Australia.
Whether you're a first-time parent or not, we know that each journey of child raising is unique – and never easy. We're here to nurture you by offering a range of free samples of best-in-brand products. Products that we love and that you might too. You make up your own mind!
Since BaoBag started in 2008, we're thrilled to have distributed over one million BaoBags to hospitals, GPs, health practitioners, parenting educators and allied health practitioners.
Our roots
BaoBag was started by a group of parents to cut through the information overwhelm that comes with parenting. Back then we worked out of a laundry room to pitch our concept to advertisers and enlisted the help of parents and carers to pack the BaoBags.
Our business has come a long way since then.
Today, we have an incredible team, with a 'real' office on Sydney's Northern Beaches and in Melbourne. We now give out 150,000 BaoBags to parents nationwide a year, through our extensive network of over 1,500 distributors.
Our business model has evolved to include the sourcing and procurement of products by great Australian brands for baby bundles and new parent gift bags across both the public and private sector.
We proudly work with Australian Disability Enterprises for the packing and warehousing of our bags and bundles.
Our vision
BaoBag's online presence has grown into a place of wisdom exchange with timeless – and often life-changing – content from health professionals and other trusted sources. We also have a wholesale store, www.kindregards.store, with a carefully curated range of products with purpose.
Just like your child, the BaoBag brand keeps growing. It still stands for the same principles we started with: to nurture you through life’s big moments in a way that's Beautiful, Useful and Relevant to your lifestage.
Thank you for your continued support. We couldn't do it without you!
Find a BaoBag Distributor
