BaBag Awards

We’re thrilled to announce that the BaoBag Product of the Year 2024 goes to Pure Mama Belly Oil! Parents raved about how this luxurious, all-natural oil deeply nourishes growing, stretching, and tight skin during pregnancy. Expertly formulated with natural, and organic ingredients, it helps boost skin elasticity, ease tightness and itching, and improve the appearance of scars. Plus, it’s rich in antioxidants, supports collagen production, and is gentle on all skin types.

Expecting mums love how Pure Mama Belly Oil leaves their skin ultra-soft and smooth, making it a must-have for self-care throughout pregnancy. With a 100% natural fragrance and a vegan, cruelty-free formula, it’s a product that pampers both you and your conscience.

We understand how important it is to start your baby’s journey with the best care. That is why we’ve developed HUGGIES^® Newborn Nappies. Designed to gently protect baby’s delicate skin with a clinically proven zinc-enriched layer*, it’s our way of welcoming your little one to the world.

*Contains zinc as zinc oxide. This claim is based on a clinical study conducted at an independent laboratory, using adult skin as a suitable substitute for baby skin. Results showed significantly less irritation when using Huggies® Zinc Enriched layer vs control

With a core made from 74% organic bamboo, Tooshies nappies are the most sustainable choice when performance, comfort and caring for your baby are non-negotiables. Softer and more absorbent, the materials make this nappy super soft, breathable and hypoallergenic to soothe sensitive tooshies. With the environment in mind, these nappies have a plant-based backsheet and a biodegradable core. Offering a trusted 12-hour performance, your little one will feel dry, comfortable and irritation-free all day and night.

Designed in Melbourne by a team of mums, every pack purchase supports Australian women experiencing crisis pregnancy through impact partner, The Babes Project and supports Waste Revolution to help reduce plastic waste in our Australian environment.

WaterWipes Biodegradable Baby Wipes are a gentle and effective choice. These wipes are made with 99.9% water and a drop of fruit extract, making them perfect for the delicate skin of newborns. They are ideal for nappy changes, cleaning up spills, and keeping your baby's skin fresh and clean using minimal ingredients.

CleanLIFE Flushable Wipes are certified to the Australian Flushable Standard – AS/NZS 5328. These wipes are extra soft and lightly moistened to help provide a gentle and fresh clean on sensitive skin areas. Extra gentle to help calm and hydrate.

• Kind on sensitive skin
• Dermatologically tested
• Enhanced with Aloe Vera and Vitamin E
• Hypoallergenic

Organic calendula, the humble pot marigold, has an exceptional property used in our Calendula Baby Care products. It’s a natural anti-inflammatory, so in hard-working Nappy Change Cream we take calendula and chamomile extracts and blend with sweet almond and sesame oil, making a rich cream to reduce redness and gently care for the nappy area. Skin-friendly lanolin and zinc oxide provide a barrier against damp. Midwives agree we’ve been offering an exceptional product for nearly 30 years!

JUCA is on a mission to cultivate a positive attitude towards nutritious and high quality food in children. We believe in the life long benefits of introducing a variety of savoury flavours to a child’s palate from an early age.

We bring a passion for flavour to every recipe, carefully crafting combinations that ignite a love for healthy eating from the very first bite. We believe that nourishment should be a delight for the senses.

Our meals are thoughtfully designed to introduce your little one to a symphony of flavours that will inspire their taste for nutritious, gourmet cuisine.

Expecting mums love how Pure Mama Belly Oil leaves their skin ultra-soft and smooth, making it a must-have for self-care throughout pregnancy. With a 100% natural fragrance and a vegan, cruelty-free formula, it’s a product that pampers both you and your conscience.

To support pre-conception and pregnancy health, Kin's next-gen Prenatal has been formulated with bioavailable ingredient forms that are able to be readily absorbed and used during this time of increased nutritional needs.

After selling out twice, Australia’s most-loved prenatal vitamin is now back in stock, ready to support both you and your baby on the journey ahead.

Multi-Mam Nipple Compresses is for breastfeeding mothers. The soothing compresses help moisturise the nipple area to alleviate dryness and cracking. The compresses form a soft and comfortable pad on the nipple offering a direct cooling and soothing effect

The hero of the product is a plant-derived gel. The compresses provide a suitable micro-environment for the gel to condition and moisturise the skin.

The meal kit for food lovers!

We’re bringing excitement back to dinner. It went away for a while there, with all the stress and shopping lists and trips to the store, but we’ve decided you (and dinner) deserve better. So we’re sprinkling a pinch of pzazz over time spent in the kitchen, pouring a good glug of glee into all the things you cook. Mealtime magic by the boxful, on your doorstep, ready when you are. That’s a juicy, time-saving squeeze of joy over your entire week.

By mothers, for mothers. The gift of food is the gift of love.

We make dinners that taste like homemade (only kinda better) so that you don’t have to. We snap freeze them (more below) and deliver them to your home, ready for you to cook or reheat. Minimal fuss, prep, stress or time for maximum flavour and fun.

Built to last, Cherub Baby reusable food pouches are your secret weapon for baby’s weekly meal prep and will happily snuggle inside a lunchbox (think yoghurt, frozen smoothies, custard and more). For fast and easy meal prep simply make your desired meal (using our baby food maker) then pour in the healthy nutritious food, seal, freeze, store, warm and serve, all from the one pouch. Slide them into the pouch organiser for tidy storage in the fridge/freezer.

It's cuddle o'clock with snuggly clothing for newborn babies from Bonds. Made from soft, stretchy cotton, each piece is designed to site gently against bub's precious skin.

Discover beautifully designed Purebaby organic baby essentials—from cosy onesies and everyday basics to adorable outfits for special occasions. Made from soft, sustainably sourced organic cotton, our clothing is gentle on delicate skin, combining comfort, style, and quality for your little one's earliest moments.

Bedhead Hats is a family run business based on the NSW Central Coast - 100% Aussie owned. We take great pride in creating a range of hats that make sun safety more comfortable for babies & children.

Teaching children to wear hats can be a trying time for parents. Bedhead makes this life skill easier to learn. With hats small enough to fit newborns from the day they leave hospital, it is never too early to start. Familiarising a baby with the sensation of wearing a hat, especially with a brim is the key to raising a toddler that searches for their hat to wear before going outdoors.

In 2007 Marie opened her first studio with the vision of creating lasting memories for families celebrating the arrival of their new babies. Years later when her own babies arrived, she gained a new perspective of just how fleeting the first few years of their lives were and how important it was to capture these moments while they were still little.