Purebaby Organic Clothing - Reviews

4.6from 970 reviews

Purebaby is an Australian owned company creating unique, organic clothing for babies and children. Established in 2002, Purebaby was born out of a desire for beautiful and simple products made with awareness and care.

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Purebaby’s vision is to create beautiful baby wear without compromising on social responsibility. The collections are designed and manufactured with love and respect for the world in which we live, the world where our children will grow and play.

The certified organic cotton used in the Purebaby ranges is soft, strong and resilient, allowing delicate young skin to breathe naturally. It is grown without harmful chemicals, using methods and materials that have a low environmental impact. Discover more about the benefits of organic cotton.

Although design is at the heart of the brand, Purebaby is also passionate about nurturing our communities, supporting a number of wonderful organisations. We’re also equally committed to sharing our abundance of knowledge through our Nesting Workshops, designed to make the journey into first-time parenthood that little bit easier.

At Purebaby they’re always growing and expanding. Currently Purebaby has 23 stores nationally, including concessions in David Jones. The collections are also enchanting parents all over the world, with international distribution to more than seven countries worldwide, including the US, UK and the Middle East.

Always inspired by the beauty in nature, each Purebaby piece is soft and comfortable — beautifully designed, beautifully organic.


Rajini avatar Rajini SA
October 16, 2019
I was extremely excited when I received the Purebaby Organic Clothing $25 Gift Card. I haven’t used it yet as I just got it today but I love what I’m seeing. The cotton used in the Purebaby collection is soft and resilient. The ranges are designed with thought, care and comfort, functionality and durability in mind. The fabrics are designed to inspire creativity, imagination and play. I can’t wait to use this gift card, I’m looking forward to creating a wardrobe for my baby.
Sinéad  avatar Sinéad VIC
October 14, 2019
I already loved PureBaby as a brand to buy gifts for my friends. The companies philosophy of being organic clothing and conscious of the environment is really important for me. I would prefer to purchase good quality items such as PureBaby than fast fashion. The quality of the clothing is gorgeous. The service in store has always been fabulous and so supportive. Their loyalty program encourages you to buy products to reach your seasonal spending limits. The hospital checklist is also a lovely and thoughtful gesture to include to new mums.
Bianca avatar Bianca VIC
September 6, 2019
I have always bought Purebaby products as gifts but when I myself received them as gifts I was over the moon. I had also bought my own items from there but I honestly think no other brands compare to the quality of Purebaby.
Sophie avatar Sophie VIC
September 5, 2019
I have pure baby clothes, towels and accessories for my baby girl from Purebaby that I have received as gifts and also purchased. I love purebaby and will definitely buy this brand in the future
Anna avatar Anna VIC
August 29, 2019
Absolutely love purebaby, my daughter wears it a lot, it’s suvh gentle soft fabric even after many washes. I have noticed that the sizes are quite small in comparison to other brands, for example a bonds 0000 is the equivalent of a purebaby 000. This is frustrating because sometimes clothes are missed being worn because they are stored in sizes. I would also love coming from a sheep farm for purebaby to consider using other natural Australian organic fibres such as wool. We live in western Victoria which is very cold so woollen layers are important to keep warm. That being said the purebaby padded coats are super snug.
Natalia  avatar Natalia NSW, 4 kids in tow
August 14, 2019
I’ve always loved Purebaby as their cotton is so soft, their designs are timeless and their fit is amazing.
Kira avatar Kira VIC
July 28, 2019
Purebaby is a lovely store, we had a great time browsing through the great selection of cute clothing. They were very helpful and the gift card went towards the purchase of an extra item for our baby. We loved that the store used organic cotton for their products.
Chayleigh avatar Chayleigh WA
July 19, 2019
I have bought lots of Purebaby clothing, they are on the pricier side but the quality and the feel of the clothes is fantastic, I will definitely continue to use this brand and look forward to trying them on my little girl.
Karla avatar Karla NSW, 2 kids in tow
May 1, 2019
As I’ve mentioned, 100% love this brand. All natural, organic and breathable fibers. Perfect for my sons skin. Especially as babies when I find it difficult to find a competitor brand that offers 100% cotton in newborn and infant onesies. Often they’re blended with synthetic fabric, which I cannot use for my kids. I found the price of purebaby quite expensive to be honest but you really do get what you pay for. The durability of purebaby products wears just as well as the synthetic blended competitor products. I also love the natural colors and pattern they offer. I’m not a very flamboyant person, so I tend to dress my kids in neutral colors. Purebaby offers lots of options that suit my personal taste. I haven’t spent my $25 voucher yet but I intend on purchasing the going home outfit for my new baby
Roisin avatar Roisin NSW, 2 kids in tow
April 8, 2019
i was gifted some Purebaby Preemie clothing for my little girl and they made for the most precious first clothes she was able to wear in NICU!
Sarah avatar Sarah VIC, 1 kid in tow
March 16, 2019
Love Purebaby. The hardest part is deciding what to buy! The clothes are beautiful and the cotton feels so soft. My favourite purchase is a woollen baby blanket which became both well loved and well used when my first daughter was born. I intend to buy one for our new bub too.
Ellke avatar Ellke QLD
February 4, 2019
Prior to the Baobag I had not been exposed to purebaby products. I love that the products are made using organic cotton and the quirky fun designs and exactly the kind of items I want in my bubba's wardrobe. I look forward to visiting a Purebaby store for a first wardrobe consultation and using the generous voucher - as a first time Mum, this is exactly the kind of direction I need!

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