Many iron products available at the time caused digestive discomfort -nausea, constipation, or cramping. For pregnant women, who often already battled morning sickness and sensitive digestion, this made compliance nearly impossible. Yet, maintaining healthy iron levels is critical during pregnancy for both mother and baby.
The First Breakthrough: Ferrous+C
In 2015, Sally and her co-founders including Cyndi- sisters and both pharmacists, purchased a compounding pharmacy where many obstetricians were prescribing ferrous gluconate for patients who couldn’t tolerate standard iron products. Recognising a clear gap, they set out to create a ready-made iron supplement that was gentle, effective, and could be trusted beyond compounding scripts.
That insight led to the creation of Ferrous+C. By using Ferrous Gluconate, a well-absorbed and gentler form of iron, they developed a product that delivered the benefits of iron without the harsh side effects. What began as a solution prescribed via compounding soon became a dedicated product available to women everywhere. For years, Ferrous+C was embraced by obstetricians and mums alike, becoming a trusted part of antenatal care across Australia.
Beyond Iron: Recognising the Need for Better Magnesium
But Sally’s journey didn’t end there. As both a mum and pharmacist, she understood that health needs go beyond pregnancy. Magnesium, for example, is vital for relaxation, energy, and recovery -yet most supplements caused digestive upset and offered poor absorption.
To address this, Vitaceuticals launched MagZorb, a premium Magnesium Glycinate supplement designed for high absorption and gut comfort - once again closing a gap in the market. Vitaceuticals was the first vitamins company to bring Magnesium Glycinate to the Australian market.
The Advanced Range: Targeted Support for Modern Health
From these beginnings, Vitaceuticals has grown into the Advanced Range, supporting everything from immunity to cognition, collagen, and healthy weight management. Every product is pharmacist-developed, Australian-made, vegan, and gluten-free, designed with the same focus: safe, effective, and gentle formulas that people can trust.
Why Vitaceuticals Stands Out
- Pharmacist-led innovation: Every formula begins with clinical expertise and a focus on real patient needs.
- Trusted in medical practice: Ferrous Gluconate was long prescribed in compounding before Vitaceuticals brought Ferrous+C to market.
- Australian-made quality: Produced in TGA-registered facilities with uncompromising standards.
- Gentle, effective formulas: Maximum absorption with minimum digestive discomfort.
Looking Ahead
What began with a pharmacist-mum’s determination and her co-founders’ vision has grown into a trusted Australian health brand. Vitaceuticals continues to innovate, expand, and deliver on its mission: supplements you can trust, made for real people, where you can really feel the difference.
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