Wisdom

Category “Behind the Brands”

Behind the Brand with Pure Mama

Behind the Brand with Pure Mama

0 mums' stories

Introducing Lara Henderson and Yasmin Shepherd, the Founders of PURE MAMA skincare, a naturally luxurious skincare range designed to support women throughout pregnancy and beyond.

Behind the Brand with iCandy

Behind the Brand with iCandy

0 mums' stories

iCandy, a British family-owned company with a rich heritage spanning over 90 years, was founded in London's fashion district in 1933. Initially a fashion design and manufacturing business, the company has evolved into a globally recognized nursery brand under the leadership of brothers Bradley and Warren Appel.

Behind the Brand with Shebah

Behind the Brand with Shebah

0 mums' stories

Shebah: The Rideshare Revolution

In a world where safety and convenience are top priorities, Shebah has emerged as a game changer in the rideshare industry with a unique all-women rideshare service. Shebah was founded in 2017 by George McEnroe, who was frustrated by the lack of safe rideshare options for her own teenage daughter. Today, Shebah is available in most major cities and across Australia, as well as larger regional centres.

Behind the Brand  |  Mioplay

Behind the Brand | Mioplay

0 mums' stories

We all love hearing the story behind how companies get started, what the motivation was for the founders and what drives them. However, for the case of Mioplay, the story is not quite the traditional one that you are used to hearing.

Behind the Brand |  In Shape Mummy

Behind the Brand | In Shape Mummy

0 mums' stories

In Shape Mummy focuses on health and weight loss for breastfeeding and busy mums. We interview the founder, Lisa Bergsma, to tell us why she was motivated to start her business in the first place and the challenges she met along the way.

Behind the Brand with Cherub Baby

Behind the Brand with Cherub Baby

0 mums' stories

Cherub Baby is one of Australia's favourite feeding brands offering safe and innovative products. Looking after the most special little Cherubs in the world is what drives them. Their focus is on those little things that make a big difference. Cooking healthy, eating clean and fresh. Doing it in less time, less mess with less fuss.

We discuss with Founding Director James Cross, his ideas and reasons for creating this incredible brand.

Behind the Brand with Tom Organic

Behind the Brand with Tom Organic

0 mums' stories

TOM Organic and Tooshies by TOM is an Australian owned business. One of the most important aspects of the business is the knowledge that their products have improved the wellbeing of so many women and their children.

Aimee Marks is the founder of The TOM Co and a mum of 3 children. She is also Telstra Business Women’s Award Alumni, an RMIT Entrepreneurial Mentor, Veuve Clicquot New Generation Award Finalist and most recently EY's 2018 Emerging Female Entrepreneur Award.

Behind the Brand with Jack N' Jill

Behind the Brand with Jack N' Jill

0 mums' stories

Interview with Owner/Director Rachel Bernhaut

We have two children. At the time we launched Jack N’ Jill they were one and three years old. Managing business and motherhood at that time was the greatest challenge I had ever faced - and I had faced many since moving out of home at 16 years old to pursue a career in dance!

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