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Behind the Brand | In Shape Mummy

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At BaoBag, we celebrate your beautiful miracle. Reflecting the generous spirit and life-giving properties of the Baobab tree, the BaoBag is the gift of a beautiful, reusable calico bag. It is filled with useful products to nurture women on their journeys through pregnancy and birth and beyond. These are provided as a gift through participating pre & postpartum healthcare providers.

We are a team of six mums with 12 children between us at various stages and ages. We feel we have 'been there, done that' when it comes to pregnancy, birth, those postpartum stages and beyond.

This is our bit of Wisdom and a little bit of insight, gained from our experiences and now shared with you.

In Shape Mummy focuses on health and weight loss for breastfeeding and busy mums. We interview the founder, Lisa Bergsma, to tell us why she was motivated to start her business in the first place and the challenges she met along the way.

Behind the Brand |  In Shape Mummy

Who and what is In Shape Mummy?

The In Shape Mummy company is the premier health and weight loss specialist for breastfeeding and busy mums. Our delicious and nutritious superfoods make it easy for mums to eat healthy to look and feel their best. The company was founded in 2016 by Australian mum of two, Lisa Bergsma.

What is the story behind your brand?

After my first pregnancy I struggled to lose my baby weight and found it so hard to cope with the sleepless nights, the round the clock breastfeeding and the constant demands of motherhood.

Now I know that if someone claims they’re ‘tired’ and they haven’t had a baby… they don’t know what “tired” is!

I knew it was extra important to be healthy, as I was breastfeeding, but I just didn’t have the time or energy to spend hours cooking healthy food all the time. I was so distressed and felt like a wreck.

I thought supplements might be a convenient answer. But when I looked at the existing weight loss shakes and products, I found that they were packed full of sugar, soy hormones, artificial ingredients and the list of nasties goes on. I was so worried that these nasties would get passed on to my precious baby through my breastmilk.

I used to get extreme bloating and stomach aches. I found out it was dairy and lactose that was the culprit, so supplements with whey protein were off the cards too! Apparently, lactose intolerance is common in mums and often goes undiagnosed.

I just could not find a solution that was both healthy enough for breastfeeding and easy enough to fit into my life as a busy and sleep deprived mum.

I knew there must be other mums struggling like I was. So I searched to find Australia's leading experts in women’s health and postnatal weight loss. I enlisted them to help create a healthy and simple solution for breastfeeding mums just like me.

Together with my team of leading dietitians and nutritionists, we custom formulated a delicious and nutritious superfood meal replacement shake specifically to meet the unique needs of breastfeeding mums. The In Shape Mummy Health Shake was born!

The whole idea behind the In Shape Mummy Health Shake is to make improving your health and getting in shape easy when breastfeeding, while supporting your baby's needs. The In Shape Mummy Health Shake gives you energy rather than takes energy away as most diets do. And the In Shape Mummy Health Shake has specialised natural and organic lactation aids to support milk supply.

We care about mums and their precious babies' health, so we use the best premium and organic ingredients. And we keep the artificial nasties and allergens out. No dairy, no lactose, no soy, no gluten, no processed sugar, no fillers and no nasty chemicals.

We have not made any comprises when it comes to our customers health, unlike big corporate companies that cut corners and use cheap ingredients to make more money. We have a conscious. We measure success by our customers happiness. And by making a difference in their lives rather than just making money.

I want to support mums as much as possible in this challenging time of life. So to help them we also give a Free customised 12-Week Health and Weight Loss Support Program with every Shake to make it easy for mums to achieve their goals.

I breastfeed both my son and daughter until they were 2 years old, so spent a total of 4 years breastfeeding. I attribute not only my weight loss, but my breastfeeding success and my sanity to our In Shape Mummy Health Shakes.

I am so grateful to the thousands of mums we have helped to lead healthy and happy lives.

What is in your range and why?

We have a range of superfoods including shakes, teas, cookies and snacks that make it easy for breastfeeding and busy mums to get back on their feet and to get in shape.

Many new mums want to eat healthier, but this is easier said than done when trying to cope with all the demands of motherhood and sleep deprivation! That’s why my team of leading dietitians and nutritionists created our simple, nutritious and delicious ready to go superfoods to make healthy eating easy.

All of our products are free from dairy, lactose, soy, gluten, processed sugar, fillers and nasty chemicals. Because we want to help mums not only look, but feel their best.

Our most popular product is the In Shape Mummy Health Shake for Breastfeeding Mums.

When you’re breastfeeding your nutritional needs increase, since your baby is depending on you for 100% of their nutrition.

The In Shape Mummy Health Shake is scientifically formulated to help breastfeeding mums get the nutrients they need. It provides the vitamins, minerals, dietary fibre and easy to digest protein that mums need to reach a healthy weight, sustain energy levels and support their milk supply.

The In Shape Mummy Health Shake is enhanced with natural lactation aids: organic milk thistle and organic fenugreek to support milk supply.

Due to popular demand, we brought out a second type of shake for mums that are not breastfeeding. The In Shape Mummy Fat Burner Shake supports mums of all stages of life.

Both shakes come in delicious chocolate brownie and vanilla flavours, with more exciting flavours soon to launch.

All In Shape Mummy purchases come with a free 12-Week Health & Weight Loss Support Program to help mums reach their goals with more motivation, inspiration and support along the way. We really want to support mums as much as we can in this challenging time of life.

When mums buy your products, what feelings and associations do you want them to have?

Health and happiness is my wish for all mums. I want to enable mums so they can live their best life. Every mum deserves this.

It is my passion to help mums take control of their health so that they not only look but they feel their best.

Our Mums tell us they love knowing they are getting the best nutrition with our products, both to look after themselves and their babies. Healthy mums = healthy babies.

How many children do you have and how have you found managing parenthood and growing a business?

I have 2 children. A 3-year old girl and a 7-year old boy. My business is my 3rd baby!

Managing a business and children has been the most challenging thing I have ever done.

In my life before kids I was an avid skydiver and jumped out of a plane over 150 times.

I also climbed some of the highest mountains in the world in Africa and Nepal, kite surfed in Brazil and scuba dived regularly.

But having kids has been far more challenging than any of my extreme sport endeavours!

To fit in running my business and managing my kids I have been waking up at 3.30am every morning since my business began. My passion for my business and for helping other mums is what drives me to keep going. And my healthy lifestyle. I don’t think my body could keep up if I wasn’t so healthy!

What is your dream or vision for your business in the future?

To help mums all over the world to live heathy and happy lives. Now I have the tools to do this, it is my purpose in life to help other mums.

What challenges do you face?

I took a huge risk and put my house on the line to fund my business! It took years of hard work and commitment to build my business up to what it is today.

The online world is constantly changing, and our company is constantly changing and evolving to serve our mums as best we can.

What have been some of the highlights?

Helping other mums is the highlight. My customers success is my success.

Almost every day I receive the most amazing thank you emails from mums which makes me so happy I am helping and making a difference in peoples’ lives. It is so fulfilling.

Some write to me so excited about their increase in milk supply from our shakes, others write about feeling so much more energised, while others have totally transformed their bodies. Everyone is on a different journey – some mums are happy they’ve lost 5 or 10kgs while others have lost over 30kgs. I am so happy and proud of all of them.

What 'words of wisdom' can you pass on to another parent starting/running a business?

I believe we all have a purpose in life. So, charge enthusiastically towards it and don’t get side-tracked or derailed.

Be true to your vision and passion. Don’t listen to all the nay-sayers. They don’t know where you’re going.

You can do far more than you ever thought possible when you put your mind to it. All humans have huge potential.

But don’t expect it to be easy. I once heard a quote “successful people are the ones that do the things that unsuccessful people say are too hard.” So many give up at the first sight of a challenge. There will be huge challenges and setbacks, as with anything worthwhile in life. The key is to persevere and never give up.

Find more information here


BaoBag avatar

About BaoBag

At BaoBag, we celebrate your beautiful miracle. Reflecting the generous spirit and life-giving properties of the Baobab tree, the BaoBag is the gift of a beautiful, reusable calico bag. It is filled with useful products to nurture women on their journeys through pregnancy and birth and beyond. These are provided as a gift through participating pre & postpartum healthcare providers.

We are a team of six mums with 12 children between us at various stages and ages. We feel we have 'been there, done that' when it comes to pregnancy, birth, those postpartum stages and beyond.

This is our bit of Wisdom and a little bit of insight, gained from our experiences and now shared with you.

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